4 Steps for Hiring the Best Telemarketing Staff

The most important part of telesales is understanding the needs of the people you canvass. If you employ people focused only on targets or bonuses, you'll end up with staff who create leads rather than paying customers.

The first warning sign: your lead‑to‑sale conversion rate drops dramatically. By employing staff who care, more leads will convert to fully‑fledged sales because your generators actively want to help their clients.

Tip: Sellers will sell you leads. Carers will nurture fully converted sales.

At Blue Telecoms, we use situational questions to reveal a candidate's personality. By leaving a question open — such as "Tell me about a time you needed to make sales" — you allow the candidate to open up about their unique talents and achievements.

Steer away from questions that will result in rehearsed responses. "Tell me how you achieve sales targets" is likely to produce a well‑practised answer that tells you nothing new.

Tip: Ask questions that let your candidate open up about themselves.

Telemarketing is a hugely tiring role. To be successful, agents need to maintain a high pace whilst ensuring their prospects are looked after. Look for staff with a track record of staying in telemarketing roles — they'll give each and every call 100% regardless of the time of day.

Tip: Telesales is a tiring job! Always look for candidates who'll last the course.

People with personality, passion and persistence will stand out immediately at interview — filling the room with their confidence and charisma. These people tend to lift entire teams, helping your sales floor maintain momentum throughout the week.

If you can find people who are naturally positive, engaging and enthusiastic — and who enjoy being part of a team — you'll be well on your way to building an unbeatable telemarketing force.

Tip: Personality and passion will always perform better!