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Omnichannel

Facebook — Messenger Customer Service From Your Agent Desktop

Respond to Facebook Messenger conversations directly from the agent interface — no switching to Facebook, no missed messages, no separate social media team required.

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Facebook Messenger contact centre, social media customer service, Facebook integration, omnichannel Messenger
Feature

Facebook Messenger — social customer service made simple

Billions of people use Facebook. When they message your business page, those conversations shouldn't live in a separate app that someone checks once a day. With Blue Telecoms, Messenger conversations flow into the same agent desktop as calls, emails, and every other channel.

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Direct Page Integration

Connect your Facebook Business Pages to the Blue Telecoms platform. When customers message your page, the conversation appears instantly in the agent queue — routed like any other interaction.

Benefit: No more logging into Facebook to check messages. Every enquiry is handled by your professional contact centre team.

Instant Response Times

Messages arrive in the agent's active queue in real time. With skills-based routing, they reach the right agent immediately — not after hours of sitting unread in a Facebook inbox.

Benefit: Faster response times improve customer satisfaction and boost your Facebook page's responsiveness rating.

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Full Conversation History

Every Messenger conversation is logged against the contact record. If a customer has also called or emailed, agents see the complete interaction history across all channels.

Benefit: Agents never ask customers to repeat themselves. Full context from day one.

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Reporting & Analytics

Track Messenger conversation volumes, response times, resolution rates, and agent performance — all within the same reporting dashboard you use for calls and other channels.

Benefit: Full visibility over social media customer service with the same metrics and standards as your voice operations.

Action

How Facebook Messenger works on the platform

Facebook Messenger is handled identically to every other channel in the Blue Telecoms platform. Here's the flow:

  • Customer messages your page — The message arrives in the platform instantly, tagged as a Facebook Messenger conversation.
  • Routed to the right agent — Skills-based routing ensures the conversation reaches the best-qualified available agent.
  • Agent responds from their desktop — The agent replies directly from the platform. The customer sees the response in Facebook Messenger.
  • Rich media support — Send images, links, and files through the conversation. Receive photos and documents from customers.
  • Conversation logged — The full transcript is saved to the contact record, creating a complete audit trail.
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Facebook to Agent

Social media, professional service.

Benefit

Facebook inside the unified agent desktop

Social media customer service shouldn't mean a marketing intern checking Facebook between other tasks. With Blue Telecoms, Messenger conversations are handled by your trained contact centre agents with the same SLAs, routing rules, and quality standards as every other channel.

Your social media presence gets the same professional treatment as your phone lines — faster responses, consistent quality, and full accountability.

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One Desktop. Every Channel.

Complete customer engagement.

Ready to professionalise your Facebook customer service?

Request a personalised demo and see how Facebook Messenger integrates into your contact centre alongside voice, email, and every other channel.

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