You need to raise as much money as you can, but you can't be as pushy as traditional B2C or B2B campaigns. Make the wrong move and you risk losing donors completely.
Nobody wants to be pestered at the same time each day with the same pitch. When it comes to telefundraising, some prior thought and empathy should be used.
This doesn't mean you shouldn't maximise value from each donor — but it's important to recognise when you've overcooked your efforts. Switch up your routine and consider letting donors "cool down" before further canvassing.
Agents who sound like they're reading from a script are the worst — especially when it's regarding charitable work. At best the calls are boring; at worst it sounds like your charity is going through the motions.
Ensure your scripts are matched to the type of people you're trying to convert. Agents should match their tone and speech to the person they're talking to, nurturing a genuine connection between two people who care about the charity and its work.
"People don't buy what you do, they buy why you do it." — Simon Sinek. The same principle applies to nonprofit fundraising.
When people donate, it's usually because they have a personal connection to the work being carried out. Your donors will always want to know:
Thinking about the who, what, where and why makes a huge difference. It lets donors feel good about their donations and adds authenticity to your work.
By only asking for cash with each interaction, you could easily disenchant donors with your organisation. The important goal is to help donors understand how their money has helped — whilst keeping them motivated to help in the future.
Many charities foster a community around their brand by sending mailers detailing recent work and real wins. Guide Dogs UK sends supporters "pupdates" about the people they've helped. The UK Green Party keeps members informed about policy wins. These approaches build lasting engagement.
All your supporters want to feel appreciated. Simply thanking donors with each interaction shows how grateful you are for each donation — it's shocking that some charities don't even consider this.
You can send automated thank‑you emails to each supporter who comes on board or increases their support. The Blue Telecoms Dialler can achieve this easily — we can even send specific content depending on what's important to your supporter base.
Blue Telecoms provides hosted dialler solutions designed for charity and nonprofit fundraising — with automated messaging, donor management and full compliance built in.