How to Find Your Perfect Data/Lead Supplier

Leads and data aren't one-size-fits-all. What works in one vertical won't fly in another. The main types include:

• B2C — Consumer data on people and households
• B2B — Business data, often with decision-maker details
• HotKey — Pre-warmed leads, typically live-transferred into your centre
• Web Leads — Internet-driven leads in various forms and quality levels

Think carefully about where your business fits in the customer journey. Consider whether you're focused on top-of-funnel outreach or end-of-funnel conversions, whether you cold-call or handle warmed leads, and what your budget allows. Once you understand this, the type of data you need becomes clear.

Reputable suppliers abide by regulations like GDPR. Here's how to spot the good ones:

• Ask colleagues and staff with industry experience
• Check company longevity (domain age, Companies House, Better Business Bureau)
• Look for positive reviews on LinkedIn and social media
• Look for signs of investment (quality website, NGN numbers, business email)
• If you're a Blue Telecoms client, we can help connect you with vetted suppliers

Always monitor the quality of incoming data. Even a great supplier can lose their way over time. Watch for these warning signs:

• Old data as fresh data — agents encounter deceased prospects or outdated addresses. If details feedback increases, your data isn't as fresh as it should be.
• Overnight web leads as daytime hot leads — some suppliers bulk out leads by bidding on cheaper nighttime PPC campaigns. These leads are stone cold by morning. Watch for a flurry of leads in the first hour of each day where prospects don't answer or can't remember submitting their details.