At Blue Telecoms, we believe telesales campaigns will always remain relevant and effective. Here's why the personal touch of a phone call still beats digital alternatives.
The biggest reason many clients use telesales is that it grants far more control over who you actively market towards. You can choose to contact only the people you place value against, modifying your pitch to address the specific issues of different customer types.
It also ensures you can reach many "quality" clients en masse, boosting your efficiency tenfold compared to less targeted approaches.
Some companies doubt the benefits of telesales compared to channels like social media or web search. Our view is that telesales campaigns work brilliantly alongside other channels.
The ability to call leads generated via digital methods quickly and efficiently leads to more positive engagements and increased sales. This is especially true of B2B sales campaigns, where clients typically want to learn about a product before signing an order.
The main reason telesales can have a bad name is the use of old-fashioned techniques — harassing clients or dialling from a list regardless of whether people want to hear from you. Thankfully, these methods are dying out and in many cases have been actively banned.
By integrating your dialler system with email marketing, social media, SEO and PPC leads, you create multiple ways for clients to interact with your brand — building trust and engagement at every touchpoint.
In our view, telesales and telemarketing will remain a powerful force for sales. The personal connection you build with each client simply cannot be beaten by automated channels alone. Any future developments will only enhance your brand's engagement with customers.
Blue Telecoms provides the technology and support to make your outbound campaigns a success.